How to sell AI to chiropractic clinics
Sell a chiropractic clinic the phone, not the chart. Here is the order that closes, the margin math, and the HIPAA question you have to answer before the proposal goes out.
Sell a chiropractic clinic the phone, not the chart. The pitch that works is an AI front desk that answers when the one person at the desk is checking in a patient, books the new-patient visit, and texts the confirmation. The pitch that fails is anything that sounds like it will touch clinical notes, because ChiroTouch already sells that to the doctor and the doctor trusts it.
I'll make that case below, with the numbers I could verify, the objections you will hit, and a margin example you can check yourself. One caution up front: HIPAA changes how you sell here, and I do not have every answer for you.
Who is the buyer, and what do they lose on a missed call?
The buyer is the doctor-owner. In most clinics that is also the person adjusting the first patient of the day at 7:45, which is why the call goes to voicemail.
A typical solo or two-doctor clinic has one front desk person, maybe two. That person checks patients in, collects copays, rebooks the next visit, and answers a ringing phone, all at once. Something loses. It is usually the phone.
How bad is it? An American Chiropractic Association piece cites an Invoca study to say small healthcare practices miss up to 30 percent of incoming calls during office hours. Two flags on that. It is a general healthcare figure, not chiropractic specifically. And the author runs an answering service, so she has a reason to say it. I would still put it in front of a doctor, labeled that way, and then ask the doctor to pull their own call log for last Tuesday. Their number beats ours.
Here is the part I like. A new-patient call is a person in pain who just typed "chiropractor near me" and is calling the first three results. Whoever picks up books them. The clinic that goes to voicemail did not lose a lead, it lost a back.
What do you actually sell them?
Start with the narrowest thing. Then widen.
The first build is inbound answering for new patients. The agent answers in the clinic's voice, asks what is going on and how long, offers the first open new-patient slot, and sends a text. Our Top Tier build is the one to lead with because it includes voice. Per the pricing section, you pay $1,150 to $1,400 setup and $315 to $460 a month, plus $0.35 a minute for voice.
Second, a missed-call text-back for the calls that still slip through. Third, reminders, since no-shows are the thing every chiropractor complains about and the one thing a text sequence plausibly moves. I won't quote a no-show reduction. I have not seen a clean, independent number, and I'd rather you demo the reminder flow than promise a percentage.
If the clinic has no website worth the name, the website plus chatbot build is $550 setup and $125 a month. That is the cheap door, and plenty of chiropractors walk through it before they trust a voice agent.