The Lumina Sales blog
Updates, ideas, and practical notes from Lumina Sales on building and selling AI software.
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A complete buildout costs your agency $500 a month wholesale. Sell it at $1,500 and you keep $1,000 on every client. Here is the full margin math at each tier, what quietly eats it, and the kind of client the numbers never work on.
Med spas lose a consultation every time the phone rings out, and the caller is already dialing the clinic two miles away. Here is how to sell an AI receptionist into aesthetics: who to pitch, what the demo has to prove, the four objections, and the HIPAA answer you should not wing.
Every Lumina Sales demo runs on a vertical pack: the services, price bands, objections and booking language of one trade. Here is what a pack contains, how it changes a demo, and what it does not do for you.
A voice AI agent costs roughly $0.08 to $0.18 a minute in raw usage on the major platforms, and speech-to-speech models cost several times more. We did the math for a typical local service client and found the minutes are the cheap part.
On voice quality alone, most callers can no longer tell an AI receptionist from a person. What gives it away on a live call is timing, interruptions, and questions it was never set up to answer. Here is what the research says and how to handle the objection honestly.
Most AI retainers die quietly in month three, when the owner cannot point at anything that changed. Here is what actually causes churn in a one to ten person AI agency, why your price is the biggest retention lever, and the monthly routine that keeps accounts past the first anniversary.
Plumbing owners already know they are losing jobs on the phone, and they already know they cannot hire their way out of it. Here is the full playbook: who to target, how to open the call, what your demo has to survive, what to charge, and the four kinds of plumbing shop you should walk away from.
The demo call that closes is the one where you talk least. Here is the twenty-minute sequence we use, the three questions worth planting, what to do when the agent stumbles in front of the buyer, and the cases where running a live demo is the wrong move.
An affiliate deal pays you a percentage of a price someone else set. A white-label deal lets you set the price and own the account. Here is what 40% recurring actually buys, what the voice platforms really charge, and the margin math on one client over a year.
No US federal rule makes a business announce that its inbound phone agent is an AI. But three other regimes reach your clients, one started applying on August 2, and the state rule most likely to bite rewards disclosing anyway. What an AI agency actually needs to know.
Nobody hands an AI buildout off and walks away. Here is the honest split between you, your client and us after launch: who fixes stale hours, why every model your agent runs on has a published retirement date, and what we do not promise.
One-third of dentists say they are not busy enough, and only about one in ten uses AI at the front desk. That gap is the deal. Here is the dental pitch that works, what to put in the demo, the HIPAA paperwork you cannot skip, and where to walk away.
