What is Lumina Sales? The white-label stack for selling custom AI buildouts
The short answer: a white-label stack for agency owners and sales reps who sell custom AI buildouts. A live demo site on your subdomain, a branded client portal, a fulfillment platform, and onboarding help, for $49 a month with no build fee. Here is what each piece does, how the margin works, and who it does not fit.
Most people land here while looking for a way to sell AI systems to local businesses without paying to build the software first. So here is the short answer.
Lumina Sales is a white-label stack for agency owners and independent sales reps who sell custom AI buildouts. For $49 a month you get a live interactive demo site on your own subdomain, a branded client portal, access to a fulfillment platform that delivers the build, and onboarding help on deals you close. Your logo sits on all of it. Your prospect never sees the name Lumina.
That is the product. The rest of this is what each piece does, how the money works, and who it does not fit.
The problem it was built around
There are two ways this normally goes wrong.
The first is proof. You can describe an AI receptionist perfectly well on a call. The prospect still cannot picture it answering their phone, in their trade, saying their prices. So you send a Loom of somebody else's system and ask them to imagine. Deals stall in that gap.
The second is the build fee. You close, and now you owe a developer. Either you quote a build fee up front, which is the line where a lot of small deals die, or you eat it and watch the margin vanish into the first three months of work.
Lumina Sales is aimed at both. The demo is a real working system the prospect uses themselves. The delivery runs through a fulfillment platform you order from at a wholesale monthly rate, so there is no separate build invoice sitting between you and the close.
What you get for $49 a month
Four things, and they are meant to run as one line.
A live demo site. Published on your subdomain, carrying your logo, colors, and booking link. Pick the trade, type in the prospect's business name and website, arrange the nodes to match how you actually pitch. The prospect opens one link and talks to an AI receptionist that answers in their industry's language, watches their own website get audited live, sees a missed call recovered by text, and moves an ROI slider seeded with their ticket and close rate. Nothing to install, no account to make.
A client portal. When they say yes, they get a branded home for the engagement. Status, assets, next steps, your name at the top. Not a generic vendor login that reminds them somebody else is doing the work.
The fulfillment platform. This is the part that removes the build fee. You order delivery packages at a wholesale monthly rate and set your own retail. The current tiers run $500 a month for the top package that includes Voice AI, $275 for tier two, $225 for tier one, and $40 to $350 for individual services on their own. Those are the numbers you pay, not the numbers your client sees.
Onboarding help. Closed deals stall in intake more often than they stall in sales. Hours, services, price bands, logo, calendar, lead routing. There is a branded intake path to collect it once and attach it to the build, plus direct help when something is missing.