7 min read
How to sell AI to chiropractic clinics
Sell a chiropractic clinic the phone, not the chart. Here is the order that closes, the margin math, and the HIPAA question you have to answer before the proposal goes out.
Loading articles…
The Lumina Sales blog
Updates, ideas, and practical notes from Lumina Sales on building and selling AI software.
Follow via RSSSell a chiropractic clinic the phone, not the chart. Here is the order that closes, the margin math, and the HIPAA question you have to answer before the proposal goes out.
Botpress is a builder you run yourself. A white-label platform sells you the build at wholesale. Here is what each costs an agency, where each wins, and where ours falls short.
Independent agency AI use jumped from 15% to 46% in two years, but almost none of it touches the phone. Here is what an agency will actually buy, what your AI is not allowed to say, and why selling against their management system loses.
Claude Haiku 5.5 costs $0.10 per million input tokens, but only while a prompt stays under 100,000 tokens. Here is what happens above that line, who should care, and what HighLevel charges for the same model.
Most stalled AI client intakes are busy owners facing a form that looks like homework. Here is what to collect first, and the reminder sequence to run from day two to day eight.
Ask after the client has seen a number they like, not after the build ships. Here is the timing, the wording, why cash bounties backfire, and what a German bank study says referred customers are worth.
Pay-per-booking sounds like an easy yes for a skeptical owner, but it can turn your margin into a coin flip. Here is the math against a flat fee, and the hybrid that protects both sides.
Appliance repair is a phone-first trade where the first call decides the job and a missing model number costs a second trip. Here is how to demo, price and sell an AI front desk to these shops, and where it does nothing for them.
Run the audit on the prospect's own domain, pick one finding they can verify in thirty seconds, and open with that. Here is how the website audit node works, how to use it, and where it stops helping.
Not necessarily. Regal's October 2026 benchmark shows newer models losing on live calls because they dropped fast settings. Here is what that means for the model behind a client's phone line, and why Block's Dessa is still only a demo.
The catch is the limits: three published demos, 100 voice minutes, a five-minute call cap, and client builds priced separately at wholesale. Here is every limit, what happens at the cap, and who should skip it.
A 10% discount on a marked-up AI build can cost you close to a fifth of your first-year margin. Here is the math, six things to trade instead, and when to let the prospect walk.
